Know IT Consulting :: Data Management

Data quality is more important now than ever before. As businesses strive to analyse campaign responses in even greater detail and as the recipients of written communications have ever higher expectations of data quality and how they feel they should be addressed (regardless of what information they provide!).

Tighter and more focussed Direct Marketing means that targeting is improving, quantities mailed are reducing and getting rid of duplicate addresses is even more essential to ensure that response rates are a true indicator of effort expended and that the negative PR of embarrassing duplicates is avoided.

At Know I.T. Consulting we offer a whole range of data processing services which include:

Data Cleansing/Enhancement
PAF - Postcode Address File
De- duplication
MPS - Mailing Preference Service
TPS - Telephone Preference Service
FPS - Fax Preference Service
Goneaway Suppression
Bereavement Suppression
Business Suppression Register
Mailsort for Postal Discounts